Farzad Nobakht; Roghayyeh Bakhshesh; Mehrdad Moharramzadeh; Abbas Naghizadeh
Abstract
The purpose of this study was to evaluate the feasibility of designing and implementing marketing software in sporting events to investigate the financial, technical, human, legal, operational and schedule aspects of the study. The feasibility questionnaire was prepared with 40 items in 6 dimensions: ...
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The purpose of this study was to evaluate the feasibility of designing and implementing marketing software in sporting events to investigate the financial, technical, human, legal, operational and schedule aspects of the study. The feasibility questionnaire was prepared with 40 items in 6 dimensions: financial, technical, human, legal, operational and scheduling. Its reliability was assessed by Cronbach's alpha test and content validity of the questionnaire by 5 professors of sport management (using CVI and CVR indices). The statistical population of this research is 270 sport managers and experts and software designers in Ardabil city. Sampling was categorical random and the sample size was estimated 154 according to Cochran formula. The research findings showed that the human aspect of marketing software in Ardebil sport events is confirmed but technical, legal, financial, operational and scheduling aspects of marketing software in Ardebil province is not confirmed. According to the results, the design and implementation of sports event marketing software in Ardabil province is not evaluated positively and it is necessary to consider the possible obstacles and ways of investigating it before to design it.
Farzad Nobakht; Akram Faridi; Abbas Naghizadeh; Mehrdad Moharramzadeh; Nasrin Azizian Kohan
Abstract
The main purpose of this study was to investigate the networking capability of women’s sport clubs in Ardabil province in order to both benefit the clubs and promote the development of women's sports. It was a descriptive applied research. The statistical population of Ardabil sports club staff ...
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The main purpose of this study was to investigate the networking capability of women’s sport clubs in Ardabil province in order to both benefit the clubs and promote the development of women's sports. It was a descriptive applied research. The statistical population of Ardabil sports club staff is 200 and based on Morgan table the sample size was estimated 120 people (n = 120). The data were collected through Business Networking Questionnaire. Cronbach's alpha was used to assess the reliability of the questionnaire. One-sample t-test and SPSS 20 software were also used to test the hypotheses. The results of this study showed that Ardabil women's clubs' product networking capability, processes, information system and organizational culture were significantly higher than the average (mean= 3 and significance level= 95%). Also, the networking of managers, staff and organizational structure were found to be significantly lower than the average. The results showed that by spreading culture of networking activities and changing the approach of managers and staff of women's clubs, new products can be developed for existing clubs. Also, standardizing processes and using new information systems can facilitate the networking process since existing clubs cannot develop on their own because of their small size.